Publication, created in collaboration with Cheng Zhao, Ava Sutherland and Freya
As part of a live brief hosted by TFL, my team and I created a publication in response to Greenwich Peninsular station and the IFS line. We collected user feedback and researched into the origins of the station, as well as ensuring we collected information from different users of the station, ranging from Tourists, Commuters and Locals. IFS is the least liked line by commuters as East London is sorely lacking in North to South connections, contrasting to West London which has an abundance of bridges and transport connections.
I was tasked with the Team Leader Role, ensuring graphic consistency - rebranding the content to align with TFL guidelines.
Although critical, our project was well received by TFL sponsors, and we were praised for our 'Analytical and bold storytelling'.
